Fondue is a brand built on collaboration, uniting retail brands and people in a shared space for innovation. Tasked with injecting energy and excitement into a growing platform with over 30,000 members, we developed a brand identity that reflects Fondue’s dynamic and evolving nature designed to adapt and grow alongside the platform itself.

At the heart of the visual identity is the logo, where brackets pulled from the 'O' in Fondue—symbolise a fondue pot. This clever visual cue embodies the brand's ethos of bringing diverse elements together in one space. The brackets not only frame the platform’s collaborative spirit but also offer flexibility for future adaptations, allowing the brand to evolve as needed.

Paired with a bold, vibrant colour palette, the identity conveys both energy and inclusivity, positioning Fondue as a leader in creative collaboration. The carefully chosen typography featuring versatile and adaptable typefaces—further reinforces the brand’s ability to adapt, offering a timeless foundation that can evolve without losing its core identity.

From virtual meetups to new partnerships, Fondue’s refreshed branding captures a spirit of experimentation and growth, ensuring the platform remains a hub for creative success stories in the retail space. The result is a brand that not only stands out visually but also resonates deeply with its audience, ready to evolve alongside its community.